1.       Why must marketers select target markets? Wouldn’t targeting a broader audience, or everyone, result in more sales?

2.       Is increasing the number of organizational social media accounts a good objective? Why or why not?

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1.       After the first social media audit, can brands then stop listening? Why or why not?

2.       How should brands respond to negative comments on social media? Should the brand ignore comments, dispute them, or try to censor them?

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