In application of the concepts learned in this course, you will now compile a strategic marketing plan for a new start-up business that works in the business-to-business (B2B) sector. Your primary customer needs to be another business. For your start-up, think about a business that you would hypothetically like to start someday.
Compile a strategic marketing plan following the guidelines below (feel free to use the headings below as your section titles).
Industry and Competitive Analysis
Your submission should be a minimum of five pages. The required title and reference pages do not count toward the minimum page count. References should include three sources (one can be the textbook). All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Follow APA formatting and guidelines.
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