Decision Focus: It is June 2009, two months after the launch of the Fiesta Movement, and ten months before the car will be in dealerships. You are taking stock. What parts of the program will you keep? What will you change? Or will you stay the course?
Preparation Questions: one page for these two questions
1. Appraise Ford’s marketing strategy for the Fiesta in the US against the challenges it seeks to overcome. What is Ford trying to accomplish with the campaign?
2. What is your advice to Chantal Lenard? Stay the course or market material changes?
Each group must also provide supporting financial and market analysis, if appropriate.
Here’s some stuff we might be able to use for analysis. ( 2 pages )
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.