Marketing

1. Is it better to have an even or odd number of points in a Likert scale?

2. What are skewness and kurtosis in a normal curve? How are they measured?

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3. How does the wording of multiple questions influence computation of the Cronbach’s alpha?

Why would Amazon.com, which has no physical retailing presence, be as interested in encouraging cell phone trade-ins, same as RadioShack and Target?

What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?

A 10 percent increase in income brings about a 15 percent decrease in the demand for a good.

What is the income elasticity of demand and is the good a normal good or an inferior good? Be able to explainyour answer.

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