Marketing

You will write report that critically evaluates the public relations campaign How well do you know fire?: https://www.vic.gov.au/how-well-do-you-know-fire Identify the factors that have contributed to the success, or otherwise, of this campaign and present a critical evaluation of the message strategy used.

1. Going back to the KONY 2012 case study, what do you think Jason Russell and Invisible Children could have done differently to avoid the problems they had? What could they have done to ensure a better future for the organization?

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2. Find a startup that has achieved enormous success. What role did social media play in the organization’s rise?

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