Marketing

According to the Economist Intelligence Unit, the Chinese retail market is expected to be worth $8 trillion by 2022, double the worth of the U.S. retail market. In 2015, Chinese consumers spent more online than any other country’s buyers. Suggest how you would begin to create a targeted database of Chinese consumers.

What obstacles might stand in your way of collecting and organizing the data?

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A shock decision in 2015 saw the European courts judge that U.S. corporations could no longer legally hold CRM data on European customers. Data aggregators such as Facebook, LinkedIn and Google, which sell user data to businesses, have split their operations so that servers in the U.S. no longer hold the data. Investigate how this ruling has affected other global corporations.

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