Market Segmentation and Targeting

Lifestyle segmentation has many potential advantages. Your text discusses how lifestyle segmentation has been used by the cruise industry by citing Royal Caribbean and Regent Seven Seas as examples. Go to the home pages of three additional cruise lines and discuss how each uses lifestyle segmentation?

Is the broad preemption language of ERISA necessary? Does preemption unduly constrain the ability of employees to hold employers accountable for the manner in which benefit plans are administered?

Is it fair that employers can permanently replace economic strikers? Should the law be changed to prohibit permanent replacement of strikers? Why or why not?

Many parents are upset that some Web sites specifically target children and young teens. Outline the arguments for and against a company using this segmentation and targeting strategy. Which side do you support—and why?


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