Market Segmentation and Targeting

Questions: Each question should be answered in an essay format. Refer to theories and models ; use  facts, figures, graphs and visual material:

a. Is a global marketing strategy for a globally operating financial institute useful? Justify your answer with theories and a proper argumentation according our lessons in class.

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b. Is it useful to segment the marketplace where you sell your financial products? Justify your answer with theories and a proper argumentation according our lessons in class. Give examples of your own choice

c. Is it sufficient to segment the marketplace, or do you need to tarket the recepients of your marketing campaign as well? Justify your answers with theories and a proper argumentation according our lessons in class. Give examples of your own choice

d. Is a branding campaign usefull? Justify your answers with theories and a proper argumentation according our lessons in class. Give examples of your own choice • Bibliography • Appendix

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