Market Segmentation and Targeting

Answer all parts to the discussion question.

A) How would you market a new product?

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B) How does product quality and the customer’s expectations factor in your marketing strategy?

C) Share some examples of a product you use that has good quality and exceeds your expectation and share an example of a product that is poor quality.

This needs to be total of 250 word document  in APA format and with in-text citation.

Student Target Markets

–  Describe the types of people who may want to participate in a study abroad experience. What are their demographics and psychographics? ( In Canadian universities )

–  Approximately how large is each segment (# of students)? Include a segmentation grid.

Use some  Academic sources .


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