Market segmentation

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. My company is starbucks.

Required elements;

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No more than 1700 words,

Include psychographic, demographic, geographic and behavioral characteristics for the selected company.

A positioning statement for the company with careful consideration of their brand and strategy.

Paper is consistent with APA guidelines.

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Pages (550 words)
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  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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