Market Research

1. Conduct an Internet and social media search on HP and briefly describe the environmental context of the problem surrounding HP.

2. Define the management-decision problem facing HP as it seeks to maintain and build on its leadership position in the personal computers market. Social Media

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1. Define an appropriate marketing research problem that corresponds to your definition of the management- decision problem.

2. Present a graphical model describing consumers’ selection of a personal computer brand. 5. Describe three research questions, with one or more hypotheses associated with each.

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