Managing Services

DestiCorp of the United Kingdom (2010) in its paper, ‘Speculation on the Future of Destination Marketing Organizations’, suggested that DMOs need to change their models and mindsets.

In what ways should DMOs change in the future according to this source?

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1. The PhoCusWright destination marketing study (2009) found that DMOs’ Internet marketing efforts were lacking in certain respects. What were the weaknesses that this study found in DMOs’ Internet marketing?

2. What is the 15 Cs framework for describing the challenges facing destination marketing as suggested by Fyall and Leask (2006)?

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