Lifestyle marketing strategy

1.   What is the basic philosophy behind a lifestyle marketing strategy?

2.   Discuss some concrete situations in which international similarities in lifestyles may be more relevant than national cultural differences for market segmentation and for the understanding of consumer behaviour.

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3.   compile a set of recent ads that attempt to link consumption of a product with a specific lifestyle. How is this goal usually accomplished?

Behavioural targeting techniques give marketers access to a wide range of information about a consumer by telling them what websites they visit.

Do you believe this ‘knowledge power’ presents any ethical problems with regard to consumers’ privacy? Should the government regulate access to such information?

Should consumers have the right to limit access to these data?

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