Language on an advertisement

1. In the United States, which organization has jurisdiction over mailed marketing materials?

2. How are consumers referred to in terms of rules regarding misrepresentation?

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3. Why would the word “best” be acceptable when “better” is not?

1. Give an example of qualifying language on an advertisement.

2. If the FTC believes that a violation has been committed, it will issue a consent order. What happens next?

3. What is a consent order, and what does it mean for both parties

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