International marketing

1 How would you define international marketing?

2 What are the main foreign market entry modes in the global market context?

3 Describe different types of market entry strategies that an enterprise can adopt.

4 Compare and contrast the market entry strategies in terms of involvement, risks and value delivery.

1. If you were the marketing manager of a five-star hotel, what factors would you consider as crucial to position your organization successfully?

2.When you decide to shop for clothes, what shops do you initially consider? Why do you include these shops as alternatives? Do any of the shops get eliminated along the way and, if so, why?

What could those in charge of marketing at the eliminated shops do to keep themselves under consideration?


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