Describe in some detail how the firm apple should go about implementing the strategic recommendation. Provide a timeline for implementation, a list of the resources or capabilities the company needs to acquire or develop, some assessment of costs involved (to the extent available financial information allows), the organizational/structural changes required and problems that might be encountered during the implementation. Talk in specifics. (HINT: If you recommend a merger or international strategy, for example, be sure to discuss how the structure/controls will have to change as a result!)
Provide a summary back-up plan. Discuss the conditions under which your strategic recommendation might not work. For example, does your strategic recommendation depend on the economic recovery or interest rates remaining low? If your strategic recommendation cannot be implemented as planned, then what would/could the company do? (For Company Apple)
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