Whilst e-commerce-related activities have grown substantially over the past few years, in general, consumers are still unwilling and/or unable to accept the online self-service e-commerce business model.
Explain why such a reluctance to accept the online self-service e-commerce business model continues to exist.
Retail companies/organizations increasingly use their websites for a range of activities other than e-commerce based retail sales. Such activities include
1. product/service advertising activities,
2. prospect generation activities, and
3. customer support activities.
Explain what is meant by each of the above activities, and the advantages and disadvantages of using a website for such activities.
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