Marketing Management: Promotion and Advertising
Please answer these 3 questions in 500 words or less for each question. Each question = 33.3 points. You may use book, notes, videos, etc., but must have only your own writing in answers. You may use bullet points or lists in answers.
Please review attached lecture PowerPoints Chapter15-21 and linked videos to answer those questions.
1) How is sales promotion different from advertising? What are some issues for brands that run sales promotions and do advertising?
2) What are some the most important issues in international advertising? How much truly global advertising, with the same ad around the world, can be done? How and when can US firms benefit from international advertising?
3) What social issues can be connected to advertising? How is advertising regulated? In your opinion, should there be more or less legal regulation of advertising?
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