How has your understanding of America’s origins changed?

Why is it important that marketers understand consumer’s behavior rather than consumer behavior? What are 2 ways companies make purchase decisions versus the way individuals make purchase decisions?

Imagine for a moment that you’re in charge of marketing cell phones to the rapidly growing market segment of very old consumers.  What hurdles might you face?  How could you surmount these hurdles?

Assignment 2:  Discussion – Rethinking American Origins

After reading the historical documents for this Module, how has your understanding of America’s origins changed? For example, what new things have you learned about the early American immigrant experience? What effect does this new knowledge have on how you think about crucial elements of American life, like property ownership, citizenship, freedom (and other political ideals), as well as the “American Dream”?


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