How can your social organization use the metrics and/or analytics provided by the social media platforms to address audience feedback?

Explore your social organization’s recent social media activity. Address the following questions:

  • How could your social organization benefit from tracking metrics on their social page(s)?
  • Which metrics should your social organization pay particularly close attention to? Explain why.
  • How can your social organization use the metrics and/or analytics provided by the social media platforms to address audience feedback?
  • Compare the metrics on one of the platforms your social organization uses, to the metrics tools available on a platform that your social organization is not using. Based on this comparison alone, would you recommend that the organization join the platform it is not on? Explain why or why not.

Discuss how these tools can allow your social organization to better connect to its intended audience.

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