History

Almost every political candidate uses a combination of red, white, and blue in their campaign posters. They are trying to position themselves in voters’ minds using:

Question 36 options:

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value.

symbols.

all of the above.

the competition.

salient attributes.

Question 37(2.5 points)

Whose perceptions are being measured in a perceptual map?

Question 37 options:

Consumers

Inventors of the products or the current R&D team

The strategic planners

A company’s executive team

Competitors

Question 38(2.5 points)

MTV uses __________ segmentation to target individuals interested in doing good deeds, and in doing so, it helps add value without jeopardizing its financial success.

Question 38 options:

altruistic

corporate social responsibility

millennial generation

lifestyle

socio-demographic

Question 39(2.5 points)

Question 39 unsaved

Marketers often race into research studies to collect __________________ data because it is designed to address their specific questions, while _____________ data exist, be cheaper to access, and sufficiently address the marketer’s questions.

Question 39 options:

secondary; primary

syndicated; primary

structured; unstructured

ratings; unstructured

primary; secondary

Question 40(2.5 points)

The major advantage of primary research data is:

Question 40 options:

it can be easily accessed through syndicated data bases.

it can be tailored to meet the specific research needs.

it takes less time to collect than secondary data.

it is general enough to meet many different researchers’ needs.

all of the above are advantages of primary research data.

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