Excelling in social media

Get out of advertising-campaign thinking. Look at the social media stream of a brand that is currently excelling in social media.

What do you notice about their messages? Are they contrived, fine-tuned, and overly clever? Or are they natural, in the moment, and more personal or human?

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Can you imagine your brand communicating like this?

Devise a strategy that plans messages on a social media calendar but also allows for live, unscripted interactions. What guidelines are needed to allow social media that happens in the moment?

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