Evaluate this CEO’s action using Kant’s Categorical Imperative.

Fairness

You, the CEO, discover that the supplier you have been using for your APPLEBABY juice has been supplying sugar water, not apple juice. You told your superiors that your division would make $7m in profit this year. If you dump the fake juice and buy real juice it will cost you $750K hitting your bottom line.

You decide to dump the fake juice at half price in overseas markets where the FDA can’t reach you. By the time the FDA did intervene, you had offloaded all but 20,000 cases of the fake juice.

• Evaluate this CEO’s action using Kant’s Categorical Imperative.