E-commerce

Q.1)The case discusses the reasons behind the success of China’s online bookstore dangdang.com. The business model of dangdang.com and the strategies adopted by dangdang are discussed in detail. The case also explains the problems in e-commerce unique to the developing countries.
Issues:
» Business models used in the Internet economy
» The unique problems faced by online companies in the developing countries like China
» Highlight the importance of sound back-end infrastructure (logistics – operations – supply chain) for the success of online stores

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