Marketing objectives are the broad-based statements or goals of an organization (e.g., increasing brand awareness or driving sales through online channel). In your blog, discuss why and how companies use marketing objectives. In your discussion, include how to align marketing activities with the mission, objectives, and goals of the organization and the consideration of legal and ethical issues in the development of objectives.
Guidelines for Submission: Your paper should be written in a professional voice and should be appropriately formatted for a paper. Any sources cited should use APA formatting. Blog entries must be between 400 to 800 words in length.