Direct to Consumer distribution Sample Essay

 The issue of selling alcoholic drinks, i.e., wine, liquor, or even beer directly consumers, has always been a much-debated issue amongst the manufacturers, the wineries, distributors, and the government. An example of a particular court case on the legality of selling directly to the consumers was the Granholm v. Heald, 544 U.S. 460 (2005). The case was heard at the supreme the court, where the judges had a decision to make on permitting state wineries to ship wine straight to the customers. The final decision by the judges (in a 5-4 decision), was that the wineries  need to be allowed to ship wine directly to the clients except in the event of out of state wineries, who were barred from doing so. 

 This was a court case that had dragged on for eight years. The sell wineries in the state were against such laws. Despite the fact that direct shipments only constituted a 2 % of the total wines sales, many firms found direct sales as an opportunity for the firms to grow. As a result, The New York governor drafted a bill that would allow for direct sales to consumers, though for only two cases in a month, which was a relatively large amount of wine for any given customers. This measure was undertaken as a way of reducing competition to the New York distributions, who would suffer from such direct sales. 

 Since the ruling was made, many states apart from New York have currently allowed for the direct shipping of wines to the consumers from the wineries. Different states have diverse regulations on how the shipment processes should be undertaken. However, most of these regulations are complex or expensive, intending to discourage the wineries from complying. 

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