Our first Assignment Paper has you researching and applying our reading this week to a Company that
symbolizes the entrepreneurial spirit. So, you will be researching “TOMS Shoes” and it’s Founder/Chief
Shoe Giver, Blake Micoskie, in responding to the Assignment questions that follow. TOMS Shoes, is an
online seller of shoes, has a unique marketing philosophy that is based on a considerable level of
corporate responsibility and philanthropy. Their shoes are primarily sold online and for every pair of
shoes a person buys, a pair of shoes is provided to a child in a developing country. As a starting point for
your research, you might want to visit their website at www.toms.com.
In pulling your minimum 2-page response section together, you will want to respond to the following
questions (based on our ebook reading and using “qualified” research sources) and respond to each
question in the order asked.
1. Describe the elements of entrepreneurship.
2. Describe how the key elements of entrepreneurism (as outlined in our reading and based on
your “qualified” research sources) have influenced the Founder of TOMS?
3. Explain how social responsibility and social entrepreneurship play a role in how TOMS is
structured to achieve their profit motive and positive social goals simultaneously.
4. By using and expanding on the “Dream Scale,” that is found in our ebook reading this week,
apply this framework to how would this be applicable to a business that you would like to open
in the future?
5. In follow-up to the 3rd question, how can you personally apply the principles of social
responsibility and social entrepreneurship to the business that you would like to create?
APA Requirements & Suggestions
APA format writing has very specific writing requirements that need to be met and are graded at Kaplan.
A few of these major requirements include:
• Microsoft Office programs only: Word, PowerPoint, or Excel (versions 2007 or higher)
• A Title Page should be the first page of your Assignment
• Each page should be double-spaced (no spaces between paragraphs)
• You will indent each new paragraph
• Font should be Times New Roman and 12 pt. font only
• 1” margins all around for your page setup
• APA formatted Reference Page is the last page of your Assignment
• Your Reference Page should include at least two “qualified” research sources on it
• You should include at least two Citations in your response section (each instance should be
just a sentence or two or support your writing)
• Bullet Points and Numbered Lists should not be used
• Qualified Research Sources should only be used (i.e. no resources exemplified by Wikipedia
and about.com will be accepted) and typically these are found by using resources like the