Creating relationships with consumers

What are the main differences between B2C and B2B relationships?

1. What might be the advantages and disadvantages of creating relationships with consumers for a manufacturer?

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2. Motorola and Hewlett-Packard compete in some markets, are supplier and customer respectively for each other in various markets, share suppliers in other markets, often have the same customers and have relationships in yet other markets. What should be done by the firms to achieve joint goals, minimise conflicts and protect core assets?

What would be the most important external factors that would influence Müller’s future sales of yogurts in the United States?

1. What would be the main reasons why Müller is using a joint venture solution with PepsiCo (Quaker) for the US market?

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