Creating a Sonic Identity for the University of Houston

Case Analysis

· Answer is correct. Student-focused on target; provided in-depth and clearly illustrates a mastery of the subject matter.

· You are responsible for reading and submitting three case write-ups during the course. The cases are in the book that you purchased for the class. The following bullets are guidelines for these cases.

· One-page single-spaced is the maximum for each case.

· What is the major take-away from the case?

· What should sports marketers know/do after reading this case?

Solution: