1. How does the spiff money relate to trade contests?
2. What are the main types of trade incentives?
3. Describe a cooperative merchandising agreement.
1. How are premiums or bonus packs used as trade incentives?
2. How can a cooperative advertising program benefit both a manufacturer and a retailer?
3. Describe how to effectively utilize trade promotions.
4. What problems must be overcome when developing international sales promotions programs?
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