Content-sharing channels

Explore and choose content-sharing channels that best fit your social media plan. Consider all the top social media–sharing networks. Research each, looking at the number and makeup of the users to ensure a match with your target audience.

Do the brand, product, or service and the big idea fit the type of content that is shared on the channel?

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How can the organization leverage the real-time, seasonal, and topical characteristics of microblogging?

What type of content is ideal for sharing—text, photo, or video? Report all findings and ideas in these areas:

1. Identify microblogs where the target audience is active.

2. Describe the type of content that is shared and popular on each.

3. Find photo- and video-sharing networks that match the target audience.

4. Explain what content the brand could create

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