Consumer Behaviour

The computer market in recent years has seen many more computers sell at much lower prices.

(a). What shift in demand or supply is most likely to explain this outcome?

(b). Sketch a demand and supply diagram and explain your reasoning for each.

Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfill either or both kinds of needs.

How do your clothing preferences differ from those of your friends?

What personality traits might explain why your preferences are different from those of other people?

Interview three friends about their favorite leisure-time activities. Do your leisure-time preferences differ from those of your friends?

Which personality traits might explain why your preferences are different from or the same as those of other your friends, and how so?

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