Consumer Behaviour

a. Summarize an episode of a Netflix, TV show, or online series that you watch regularly. Describe how the episode transmitted cultural beliefs, values, and customs.

b. Select three commercials that were broadcast during the episode and describe how each reflects a cultural value(s).

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Thinking of your daily routines, identify one routine that you consider a ritual. Describe it and explain why it is a ritual. Assume that you allow a marketing researcher come to your house and observe your entire ritual.

Explain how the marketer of a product that you use during your routine can employ the observation to design an ad aimed at getting you to switch brands.

Why are companies increasingly introducing “green” products and engaging in ecological- friendly practices?

How did consumers react to “green” products? Identify a singer or singing group whose music you like and discuss the symbolic function of the clothes that person (or group) wears.

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