Consumer Behaviour

1.   When is social class likely to be a better predictor of consumer behaviour than mere knowledge of a person’s income?

2.   how do you assign people to social classes, or do you at all? What consumption cues do you use (e.g. clothing, speech, cars, etc.) to determine social standing?

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3.   Thorstein veblen argued that women were often used as a vehicle to display their husbands’ wealth. Is this argument still valid today?

1.   What are some contemporary examples of potlatch and waste? Can you identify either in your everyday consumption?

2.   Some people argue that status symbols are dead. Do you agree?

3.   What role do counterfeit brands play in contemporary conspicuous consumption?

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