Consumer Behaviour

New interactive tools are being introduced that allow surfers on sites such as  to view apparel product selections on virtual models in full, 360-degree rotational view. In some cases, the viewer can modify the bodies, face, skin colouring and hairstyles of these models. In others, the consumer can project their  own  likeness into the space by scanning a photo into a ‘makeover’ programme.

Visit  or another site that offers a personalised model. surf around. try on some clothes.

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How was your experience?

How helpful was this model?

When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body?

What advice can you give website designers who are trying to personalise these shopping environments by creating lifelike models to guide you through the site?

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