Consumer Behaviour

A further extension of the regression model which exploits the link between an observed variable and a latent variable is the threshold model, where only values above a certain threshold are observed. Find out how the model can be specified and estimated.

A customer’s post purchase evaluation, purchase and consumption, need perception, search for information, and evaluation of alternatives are known as

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Name some products or services that are widely used by your social group. State whether you agree or disagree with the notion that these products help to from bonds within the group, and support your argument with examples from your list of products used by the group.

Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase?

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