Conduct a competitive analysis on both the industry and market of your product (Atleishoes).

Competitive Analysis and Marketing Mix

This paper is about a product that I created called Athleishoes in paper I previously wrote (Paper attached)

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Questions:

  1. Discuss competitive analysis by examining one to two competitors to the product you are “creating” (Athleishoes). Identify the direct competition to your product and analyze their strategies, objectives, strengths, and weaknesses.
  2. Conduct a competitive analysis on both the industry and market of your product (Atleishoes).
  3. Discuss porter five forces and competitive profile matrix as it relates to your product
  4. Prepare marketing strategy based on the elements of the 7 P’s used in your chosen product. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report.

Instructions:

-Essay format (APA)

-7-8 pages, double spacing

-Font: Times New Roman

-Include Index

-At least 6 peer reviewed sources (include DOI in reference page). Additionally, www.census.gov should be used as resource demographic information.

-In text citations for each peer-reviewed source and for the census website.

-No plagiarism

This is based on an imaginary product called Athleishoes that I describe on the paper attached. Let me know if you have questions about it.

this product is from the United States

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