Case study: General motors

Business case study: General Motors: role presenter for :Discussion Question:


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Refer to the “General Motors: Packard Electric Division” case on pages 215-33 in the Ellet text. You may also wish to review the discussion of this case in Chapter 6 of the Ellet textbook.(THE CASE STUDY HANDBOOK)

The text makes a good case for General Motors to implement the RIM grommet, but it is not the only option. In this discussion, we will begin by adding that General Motors executive management has rejected the RIM grommet and has asked you to look at the alternative options.

You will be assigned either the role of presenter or critic.

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