Business intelligence

Web marketers use a variety of advertising techniques, some of which enable the web marketer to identify website visitors’ actions and then analyze these actions to develop the web metrics or analytics necessary to evaluate website performance. Some of these data-gathering techniques might be considered an invasion of privacy by website visitors.

Research the ways in which web analytics data is gathered and analyzed.

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Create a presentation for your class that describes data-gathering and analysis methods and related privacy concerns.

Discuss the effect of data gathering from two perspectives: as a website visitor and as a website owner.

Search the Internet for articles that deal with security issues surrounding rich media ads and other online ads. Find recommendations for your browser settings. Check the settings in your browser. Summarize what you have learned about security concerns and recommendations. List the steps you took, if any, to protect yourself.

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