Business

The Institute of Fundraising (www.institute-of-fundraising.org.uk) is an umbrella organization for UK fundraising and charities. It has 525 organizational members and over 6,000 individual members. In the role of a business that is considering supporting fundraising efforts or charities, how would you use this website to help you identify a likely partner?

What is the role of the institute?

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How does this approach differ in your own country? What would be the benefit of a global version of this organization?

Q18. Fcbusiness, a magazine and website (fcbusiness.co.uk), features the latest news and information regarding partnerships and sponsors of football around the world. Football is a vast global business, and it is, unsurprisingly, one of the most favored sponsorship areas. There are clear advantages to clubs and sponsors. If you were the marketing manager for a company that wanted to develop a sponsorship program, how could the information on this site help? Be specific.

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