Sending out cold emails is just as bad as making cold sales calls; it rarely does a business much good to contact potential customers that they have never had a relationship with in the past. So, what are the options?
How would you avoid buying a poor-quality mailing list for direct marketing? What should you look for in a mailing list to determine its quality?
Suppose you are the marketing manager for a chain of clothing stores opening in your country that is aimed at the youth market. Select five different database agencies you could purchase likely leads from and explain why they were chosen.
Identify the different services offered by the agencies that would be of interest to you.
Explain how that service could be used in your direct response marketing campaign.
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