1. Once public relations have identified likely stakeholders, what happens next?
2. In the area of social responsibility, what is purpose marketing or pro-social marketing?
3. Why would a business pay to have the logo of a charity on their letterhead or website?
1. How would you define ‘branding’?
2. What are the ‘augmented’ aspects of a product or service?
3. What is a ‘brand pirate’?
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