Pick two of the product categories below. Identify brands in your evoked set, inept set, and inert set for that product category. Explain the rationale for the placement of each of the brands.

a. Quick service restaurants

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b. Retail clothing stores

c. Grocery stores

d. Computers

What are the discernible consumer buying trends in your own country? Choose a product or service category and examine how trends have changed over the past few years.

What has influenced these changes? Are the changes consumer-led, marketing-led, or technological?

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