Advertising and sales promotion

1. How might a trade promotion differ from a consumer-based promotion?

2. List a range of sales promotion tactics that an organization could use.

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3. How might sales promotion activities assist in building or maintaining loyalty?

1. What are the similarities and difference between advertising and sales promotion?

2. A number of intuitive generalizations can be made about sales promotion. What are they and what might their impact be on campaign planning?

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