Marketing global trends

1. What are the five global trends identified by Dwyer et al. (2009), and what are their future implications for DMOs?

2. Ford and Peeper (2008) described five future challenged for DMOs.

What were these challenges, and how will they affect DMOs?

How will DMOs need to change to adapt to these challenges?

Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than today’s destination promoters.

What does this mean in terms of how DMOs should work with local tourism sector stakeholders and in how they communicate with potential tourists?


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