Market segments
Life is easier for service firms that are able to focus on well-defined market segments. This means that a ‘we do everything for everyone’ strategy is not the best strategy in service markets. Look for firms in different service sectors with a ‘everything for everyone’ strategy.
Do they have competitors that are much more focused?
How do these generic service providers react to this competition?
Who is performing best in terms of profit and growth?
Solution:
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