Portfolio models in strategic marketing planning

What have been the key competences of YouthAIDS since it started in 2001?

1. How are these competences utilised in YouthAIDs’ alliances?

2. What do you think about the YouthAIDS campaigns in Africa, including the message about sexual abstinence? Is that going to be successful? Discuss the pros and cons.

3. Which future alliance partners would it be relevant for YouthAIDS to cooperate with?

What are the advantages and disadvantages of using portfolio models in strategic marketing planning?

1. What is the purpose of integrating supplier portfolio models in marketing planning?

2. Why is it important to involve suppliers in product development?


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