Demographic segmentation

Examine the list of demographic segmentation variables. For each demographic variable listed in the text, identify two products that are marketed to a specific demographic segment. Identify the specific demographic segment and explain why the product is aimed at that particular market segment.

Identify one brand that has been especially successful at reaching a specific demographic segment.

Millennials are an attractive generation for marketers. Examine the millennial segments described in the chapter. Which segment do you belong to? Identify a friend or relative that would fit into each of the other millennial segments. Explain why you would put them into that particular millennial segment.

Solution:

Looking for help with your homework?
Grab a 30% Discount and Get your paper done!

30% OFF
Turnitin Report
Formatting
Title Page
Citation
Place an Order

Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -