Developing a successful integrated marketing communications program

Information is one of the key ingredients to developing a successful integrated marketing communications program. Access each of the following websites.

Describe the type of information and news available on each site.

How would this information help in developing an integrated marketing campaign?

a. Juwai (list.juwai.com): Chinese marketing trends b. Marketing Malaysia (www.marketingmagazine.com.my): Malaysian trends

c. Gulf Marketing (gulfmarketingreview.com): Middle East trends

d. Marketing Mag (www.marketingmag.com.au): Australian trends

Solution: