For this exercise, join the top microblogs and get an idea of what is happening in this social space. Follow some industry leaders on Twitter, follow your competition, and search for some trending topics.
What are people doing and saying on the site? Is content mostly text or pictures or are they sharing video?
Do they provide links? Do the same for Pinterest. Who knows? You may discover a brilliant business idea, or simply a great new BBQ recipe. Have fun, but also look for strategic business opportunities.
How could your business engage consumers, influencers, and the media through microblogging?